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What Are the Uses of Outdoor Screens? Your Outdoor Screen Guide

When it comes to outdoor screens there are two options you are faced with: LED and projection. LED screens are the right option for most commercial outdoor events. It comes down to a few factors:

With an LED screen:

  • The picture is more vivid
  • They are more versatile
  • They work in daylight / varying light conditions

With projection:

  • only suitable for events held at night, in the dark
  • often a much more cost-efficient solution

 

So, what events are LED outdoor screens used for?  

  • Concerts & Festivals – to show what’s going on on-stage to larger audiences
  • Outdoor cinemas – especially if they show during daylight hours where projection wouldn’t work
  • Fundraisers – outdoor screens can be used in a variety of ways at fundraisers, for example, advertising how to donate
  • Activism– outdoor screens offer a way to get a message out to a large number of people at once
  • Drive in conferences – these popped up overnight during covid but have been a positive ongoing benefit for many
  • Digital signage & advertising – often used at the same time, you can welcome and direct your customers whilst selling space to advertisers
  • Outdoor exhibitions  – stand out from the crowd and make your presence known with a vibrant display by your stand

 

What are the benefits of LED outdoor screens?

The benefits of an LED outdoor screen include:

  • High resolution, a clearer, more vivid picture – we stock a 3.9mm pitch outdoor screen which is largely considered great for inside events, let alone outdoors!
  • Versatile sizing – with a choice of modular panel sizes we can build any size you require
  • Wide viewing angle for large, fanned audiences
  • We rig our screens in a variety of ways – it can be built into scenic solutions and we also stock our own self supported rig which allows us to mechanically lower it should weather  become an issue
  • Fast to build up with our stock including 1m and 1/2m panels

 

Looking for an outdoor screen for your event?

Whether you’re looking to host the perfect outdoor cinema or get your message out there to a large audience, get in touch with us regarding your needs and we can find the solution for you. We have a stock of 3.9mm screen available for hire now. Get in touch here.

Renault Arkarna Car Launch

Ignition – Renault’s training partner – needed a covid-safe product launch that would live up to the innovative Arkana. Despite not having any in-person attendees and having limited studio space we delivered with an engaging and impactful virtual event. Read how below.

Ignition are a multi-award-winning specialist automotive agency, counting Renault UK as one of their client partners. They asked us to work with us to produce the UKJ product launch of Renault’s all new Arkana, voted UK’s Best Hybrid Car (when/by whom).

The event took place during covid restrictions which meant we were challenged with how to create an engaging product launch without having any in-person attendees.

To achieve a covid-safe product launch we worked closely with the Ignition team to create an interactive virtual event. It would be streamed live to the Renault dealer network so viewers could ask questions from home and have them answered in real-time – as if they were there in person.

During the event the car would be presented via a live stream to a virtual audience. Part of our remit was to design the studio this would take place in. It needed to be attractive for the viewers at home and deliver a dynamic look and feel; matching up to the innovative product Ignition were presenting.

We needed to come up with a solution which would deliver for the viewers and logistically work in Ignition’s chosen location of the Concept Building at Millbrook Proving Ground in Bedfordshire. Taking into account social distancing for our team, presenters and clients, we needed to plan to the millimeter. We did this prior to the event using our CAD software and from this produced photographic-like visuals for our client to truly see what we can achieve for them.

The livestream took place three times a day over three days – and simply nothing could go wrong once we were live. But some careful planning, a few site visits, a team effort from us, our client Ignition and the venue and we were there.

The result was an impressive virtual event that showcased Renault’s all new product to the public, despite restrictions, in an interactive and engaging way.