Ignition – Renault’s training partner – needed a covid-safe product launch that would live up to the innovative Arkana. Despite not having any in-person attendees and having limited studio space we delivered with an engaging and impactful virtual event. Read how below.
Ignition are a multi-award-winning specialist automotive agency, counting Renault UK as one of their client partners. They asked us to work with us to produce the UKJ product launch of Renault’s all new Arkana, voted UK’s Best Hybrid Car (when/by whom).
The event took place during covid restrictions which meant we were challenged with how to create an engaging product launch without having any in-person attendees.
To achieve a covid-safe product launch we worked closely with the Ignition team to create an interactive virtual event. It would be streamed live to the Renault dealer network so viewers could ask questions from home and have them answered in real-time – as if they were there in person.
During the event the car would be presented via a live stream to a virtual audience. Part of our remit was to design the studio this would take place in. It needed to be attractive for the viewers at home and deliver a dynamic look and feel; matching up to the innovative product Ignition were presenting.
We needed to come up with a solution which would deliver for the viewers and logistically work in Ignition’s chosen location of the Concept Building at Millbrook Proving Ground in Bedfordshire. Taking into account social distancing for our team, presenters and clients, we needed to plan to the millimeter. We did this prior to the event using our CAD software and from this produced photographic-like visuals for our client to truly see what we can achieve for them.
The livestream took place three times a day over three days – and simply nothing could go wrong once we were live. But some careful planning, a few site visits, a team effort from us, our client Ignition and the venue and we were there.
The result was an impressive virtual event that showcased Renault’s all new product to the public, despite restrictions, in an interactive and engaging way.