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What’s the Purpose of an Awards Ceremony?

How to Get the Most Out of Your Awards Ceremony

Awards ceremonies are a great way of gathering like-minded people into one area and creating a community to celebrate and acknowledge people in your industry. But how do you ensure that your event is a success?

The secret is memorability. You want your guests to leave exhilarated and elated having experienced an event like no other. This is where our experienced team come in. From impressive stage design to jaw-dropping entertainment, we will work with you to create an unforgettable experience for you and your attendees.

Content is Key

Once the bubbly is flowing and the awards are in full swing, the last thing you want is your guests clock watching or starting their own independent conversations. Using emotive video content alongside the speeches will keep your guests’ attention whilst creating an interesting talking point for the host, not to mention the branding opportunity that the screens would allow for.

Whilst on the subject of branding opportunities…

Whether you are hosting an awards dinner, lunch or even a breakfast, there are a myriad of ways to add your branding throughout. From bespoke lighting projection to a step and repeat press walls; your Production Manager will work with you to ensure you’re making the most of the branding opportunities available.

Location, Location, Location

Selecting the right venue for your awards ceremony is vital. Not only do you need to consider capacity and accessibility, but you’ll need to bear in mind the suppliers associated with the venue. Some venues may work exclusively with some suppliers and others may simply recommend their preferred suppliers.

Get in touch with the Beagle Team!

If you’re wanting to host the perfect, memorable awards ceremony that’s guaranteed to ‘wow’ the attendees, then get in touch with the Beagle team or read about how we crafted the perfect award ceremony for a finance company looking for a night to remember here.

A Night to Remember for a Finance Company

This financial advisory firm is based all over the globe and supports individuals in meeting medium and long-term financial goals.

They came to us with one ambition: give their team the best night of their life!

This included probably one of the best requests we’ve ever had – their CEO wanted to be flown over his guests before landing on stage.

The awards ceremony, held in Grosvenor House Hotel, London, began with an opulent Champagne reception for the 500 guests. This was followed by a seven-course meal with roaming close up entertainers circulating tables. Comedian Jimmy Carr had everyone in histerics (with the occasional ouch) and our opening sequence included a bespoke performance by a ultra-violet aerial hoop act, acrobatics, a stunning dance troop and framed perfectly by a Beagle lighting, laser, special effects & graphics production.

Once the CEO had made his spectacular entrance and presented the awards, the after party got started with performances from Girls International and rugby legend James Haskell Djing with dancing continuing into the early hours.

We were responsible for every detail of the event from booking the talent, lighting, staging, set and providing the LED video screen to organizing custom centrepieces for the tables.

With panto season in full swing, and only two weeks notice, sourcing the required equipment for the flying stunt was challenging – but one we smashed with our awesome partners in crime and leaning on some long term relationships.

Sustainability – We’re Not Perfect but We’re Trying

The global events industry generates around 1.43 billion metric tons of CO2 equivalent per year, this is roughly equivalent to the annual emissions of a country like Spain or Canada. The average conference attendee generates 1.89 kg of waste per day, with about 75% of that being non-recyclable. It’s no secret that the events industry poses a large strain on our planet.

As part of that problem, we’ve had to think carefully about what we can do to minimise our contribution. We know that we’re not perfect. We know we can’t tackle this problem by ourselves. But we do care and are taking steps to reduce our impact on the planet.

What we’re doing day-to-day to minimise our impact:

  • As a hire-based service we are, by nature, discouraging over consumption and unnecessary waste.
  • Carrying and reusing stock where possible, so both set and equipment gets used event after event, reducing waste.
  • We only use LED lighting, and our fierce investment program in modern technology ensures we are using the most efficient products possible – the smallest – the lightest!
  • Where bespoke scenic is required and waste generated, choosing the proper processing so that it can be recycled or re-purposed.
  • Operating from a thermal-efficient warehouse, with modern energy-efficient heating and lighting.
  • The use of ULEZ compliant vehicles.
  • Using stage carpet that is recyclable.
  • Investing in suitable storage space so we can keep as many useful products as possible.
  • Choosing to swap out plastic transport wraps for cardboard edging to reduce our use of single-use plastics.
  • Offering clients more sustainable alternatives for printed boards such as recyclable cardboard or digital alternatives.
  • Offering storage to our clients for their bespoke elements, so it can be kept and reused.

We know these are small steps, but we are committed to heading in the right direction towards a more sustainable future for the events industry.

What Are the Uses of Outdoor Screens? Your Outdoor Screen Guide

When it comes to outdoor screens there are two options you are faced with: LED and projection. LED screens are the right option for most commercial outdoor events. It comes down to a few factors:

With an LED screen:

  • The picture is more vivid
  • They are more versatile
  • They work in daylight / varying light conditions

With projection:

  • only suitable for events held at night, in the dark
  • often a much more cost-efficient solution

 

So, what events are LED outdoor screens used for?  

  • Concerts & Festivals – to show what’s going on on-stage to larger audiences
  • Outdoor cinemas – especially if they show during daylight hours where projection wouldn’t work
  • Fundraisers – outdoor screens can be used in a variety of ways at fundraisers, for example, advertising how to donate
  • Activism– outdoor screens offer a way to get a message out to a large number of people at once
  • Drive in conferences – these popped up overnight during covid but have been a positive ongoing benefit for many
  • Digital signage & advertising – often used at the same time, you can welcome and direct your customers whilst selling space to advertisers
  • Outdoor exhibitions  – stand out from the crowd and make your presence known with a vibrant display by your stand

 

What are the benefits of LED outdoor screens?

The benefits of an LED outdoor screen include:

  • High resolution, a clearer, more vivid picture – we stock a 3.9mm pitch outdoor screen which is largely considered great for inside events, let alone outdoors!
  • Versatile sizing – with a choice of modular panel sizes we can build any size you require
  • Wide viewing angle for large, fanned audiences
  • We rig our screens in a variety of ways – it can be built into scenic solutions and we also stock our own self supported rig which allows us to mechanically lower it should weather  become an issue
  • Fast to build up with our stock including 1m and 1/2m panels

 

Looking for an outdoor screen for your event?

Whether you’re looking to host the perfect outdoor cinema or get your message out there to a large audience, get in touch with us regarding your needs and we can find the solution for you. We have a stock of 3.9mm screen available for hire now. Get in touch here.

Company Conference

Our client wanted a widescreen LED video wall that could be seen by all 400 of their conference attendees. Despite the space being tight we delivered an impactful and memorable event for everyone.

Our client approached us to create their annual company conference. The first company wide, in-person conference after Covid restrictions were lifted. This was a large conference about the company’s performance, strategy and direction.

The aim of the event was to communicate directly with all of their team and look forward to their goals and projections for the coming year, before celebrating in the evening with a festival-themed party. This 400-attendee conference involved presentations, panel talks and Q&A sessions. To achieve this, they needed a large (14 metre) LED video wall erected at the venue, Wyboston Lakes in Bedfordshire.

The venue was fantastic but with so many attendees, we were presented with various challenges: fitting everyone in, fitting the equipment in alongside the attendees and, crucially, making sure everyone could see the stage and screen. Put simply, we had a lot we needed to achieve and little space to achieve it in!

To remedy this, we made plenty of site visits prior to the event to scope out the space. Using our visualisation software, we could plan out the spacing of the room to the millimetre. Limited power supply at the venue meant we opted for all-LED stage lights so that we could run the entire set up from local 13amp power sockets. For the fourteen metre LED video wall we used a one-metre-deep ground support that maximised floor space. We also introduced curved edges to the stage to create a walkway for guests to use where there would have otherwise been dead space.

Hybrid Awards Ceremony

This international finance company required a hybrid awards ceremony for hundreds of in-person attendees as well as many more around the world watching via a live stream.

The prestigious event was held at Aqua The Shard, London, an impressive venue that comes with some unique challenges. We overcame them and received one of the best compliments you can hope for in this industry.

This financial company required a hybrid awards ceremony with guests in-person, that would also be streamed to virtual attendees internationally. They wanted something impressive and chose to host it at Aqua The Shard in London.

The client is based abroad and wouldn’t be in the country leading up to the event. After the initial brief we had minimal contact with the client – the logistics, plan and details were in our hands.

We were happy to take on all in-person responsibilities so the planning could go ahead. In their absence we chose the menus, arranged the food tasting with the venue and took care of every detail, down to the flowers and branded bar coasters.

The Shard – although a fantastic venue – did come with its challenges. There is very minimal storage space and limited access to the building. Naturally with such a prestigious venue there were rules to follow. We had tight build times and ‘tools-down’ intervals of four hours. Even the shape of The Shard can be challenging to work with as it isn’t square or symmetrical.

Should You Still Host a Virtual Event Post-Pandemic?

Virtual events were the only kind available to us for a long time. They became a normal part of life when gathering online was the only option. From virtual festivals to family quizzes on Zoom, most people experienced some kind of virtual event over the past two years.

Now, we have found a new appreciation for going out and being together. Restrictions have been lifted. We get to experience all the things we had taken for granted before. It’s an amazing time with families being reunited and whole industries rising from the ashes.

So, is it worth hosting a virtual event now you don’t need to?

It’s a big question many businesses are now being faced with. Will people be desperate to get together again, or will they have found they prefer the safety of their own home? The last thing you want is to invest in an event that no one shows up to.

To determine whether a virtual event is worth your time, let’s have a look at some market statistics and see where people sit on this:

The Numbers

72% of people expect to attend more or the same number of online events even after in-person events return in full.

The virtual events industry is expected to grow from $78 billion to $774 billion – about ten-fold – over the coming decade (Grand View Research).

64% of participants agree that the quality of speakers and relevance of content, respectively encourage them to sign up for events (Vimeo).

59% or over half of survey participants say they’re likely to leave a live event due to technical issues. (Vimeo)

67% of online events attendees agree that it’s essential for presenters to be engaging and passionate about the subject they’re talking about (RedBack Connect)

What The Stats Tell Us

It’s clear that virtual events aren’t going anywhere, but we can see there are some common issues here.

What we can conclude is that it is worth hosting virtual events post-pandemic, but they need to be done right. They need to be engaging. They need to be informative. And most of all they need to run smoothly.

As people aren’t together in person it’s much harder to create an atmosphere. So, what your event lacks in atmosphere, it must make up for in interesting, relevant, and well-presented content. Invest in the best speakers. Host Q&A sessions. Offer break-out rooms for networking. Make it engaging.

Technical issues are another common theme. When your event is virtual you are relying completely on technology. This can be overwhelming especially when there are hundreds of software companies telling you their platform is the best.

This is where we come in. We’ve hosted hundreds of live events for our clients. We’re trusted to deliver seamless experiences for big brands. We know our stuff.

You don’t have to worry about which platform might be best, how to set up or how to keep your audience from switching off. That’s our job. It’s what we do and it’s what we’re passionate about.

If you’re considering hosting a virtual event, get in touch with us and we can walk you through what you might need.

Renault Arkarna Car Launch

Ignition – Renault’s training partner – needed a covid-safe product launch that would live up to the innovative Arkana. Despite not having any in-person attendees and having limited studio space we delivered with an engaging and impactful virtual event. Read how below.

Ignition are a multi-award-winning specialist automotive agency, counting Renault UK as one of their client partners. They asked us to work with us to produce the UKJ product launch of Renault’s all new Arkana, voted UK’s Best Hybrid Car (when/by whom).

The event took place during covid restrictions which meant we were challenged with how to create an engaging product launch without having any in-person attendees.

To achieve a covid-safe product launch we worked closely with the Ignition team to create an interactive virtual event. It would be streamed live to the Renault dealer network so viewers could ask questions from home and have them answered in real-time – as if they were there in person.

During the event the car would be presented via a live stream to a virtual audience. Part of our remit was to design the studio this would take place in. It needed to be attractive for the viewers at home and deliver a dynamic look and feel; matching up to the innovative product Ignition were presenting.

We needed to come up with a solution which would deliver for the viewers and logistically work in Ignition’s chosen location of the Concept Building at Millbrook Proving Ground in Bedfordshire. Taking into account social distancing for our team, presenters and clients, we needed to plan to the millimeter. We did this prior to the event using our CAD software and from this produced photographic-like visuals for our client to truly see what we can achieve for them.

The livestream took place three times a day over three days – and simply nothing could go wrong once we were live. But some careful planning, a few site visits, a team effort from us, our client Ignition and the venue and we were there.

The result was an impressive virtual event that showcased Renault’s all new product to the public, despite restrictions, in an interactive and engaging way.

 

5 Answers to the Most Frequently Asked Questions About Brand Activation

You may have heard this term thrown around in recent years, but like other intangible marketing concepts, it can be hard to pin down. Let’s unpack Brand Activation with the top FAQs answered.

Wait! What actually is Brand Activation?

Brand activation comes across as a bit of a buzz word. It may even have you rolling your eyes. But let’s actually pin down the meaning. Brand activation is an experience designed to increase brand awareness or – in other words – get more people to know about your brand.

Think of it like this: if your brand is the paper and logs sitting in the firepit, the brand activation is the match that turns it into a roaring fire.

How on earth do you ‘activate’ a brand?

There are different ways to activate your brand, but the best way is to offer people an experience of it. This can be through experiential marketing, which is what it sounds like – marketing that you can actually experience. Or you can develop a brand activation event – an event that allows people to physically interact with your brand.

Do I need Brand Activation?

You may think brand activation is just for a new company. However, it’s often used after a rebrand, or after something that happens in a company that effects the brand. For example, a product launch that lays slightly outside of a brand’s usual remit is a great opportunity to ‘activate’ your brand in its most updated form.

Does Brand Activation work?

This is a good question – so, how does Brand Activation actually work? Brand Activation is designed to evoke a reaction in your audience, this creates an emotional association with your brand in their mind.

Creating an experience for people that triggers emotions really is the secret to getting your brand known. Once people have an emotional connection to your brand they will remember it. That’s the power of Brand Activation.

How do you create a Brand Activation?

There are many strategies to Brand Activation but the most common is to hold a brand activation event. Here’s a quick guide to creating your Brand Activation:

• Pinpoint your brand’s values including which ones you want to highlight with this event.

• Decide who you are targeting the event towards

• Set some clear goals

• Start planning out the details such as activities, venue, and guest list. For this we recommend involving a professional event production company to really give your brand activation impact

Hopefully this list of questions has demystified brand activation for you. If you think Brand Activation might be something your business needs, or even if you’re not sure, get in touch with us and we can talk through your goals.